Just as the Luxor and MGM Grand are competing for the business of Vegas-bound travelers, online gambling casinos are in fierce competition with each other for the business of online players. Instead of comping show and buffet tickets however, online casino owners have to rely on other perks to attract and retain customers. Some of the more popular perks come in the form of online casino bonuses.
When you open an account at an online casino, you place a certain amount of money in it with which you intend to gamble. Many casinos will match a certain percentage of your initial deposit with their own money, expanding the value of your account. A slightly smaller bonus is often given with subsequent deposits.
The Beauty of the Bonus
An online casino bonus is not precisely the same thing as being given free money. You can't withdraw your bonus money and walk off with a profit. The bonus can only be used to play casino games and is subject to the same vagaries of Lady Luck as is the money you deposit yourself. Still, having a lot more money to play with can sometimes make a big difference.
Be sure to consider the presence and amount of bonuses when comparing online casinos. Remember that they are competing for your business, so they should be convincing you they are worthy of your time and money. At the same time, however, beware of bonuses that look too good to be true. Check out online casino review sites to evaluate a casino overall, and not just on the basis of one perk.